How to Build Your Marketing Campfire
Use the same steps for building a campfire to increase your camp's awareness and exposure. This short video will teach you how to turn your marketing from a flicker into a flame. Then, join us for a fireside chat where you can ask questions about strategies, trends, or other marketing issues.
Cheryl Goldstein, Campfire Creative Marketing
With nearly three decades of experience building brands, creating impactful marketing campaigns, and just plain getting the word out, Cheryl Goldstein is an accomplished marketer with a proven record of delivering on her clients’ goals. She has worked with clients in practically every field and across the U.S., yet camps have always held a special place in her heart. A lifelong camper herself, she now takes great pride in how much her daughter adores her summer camp experiences. Cheryl has turned her professional focus to promoting this most cherished industry that combines her passions for life-long friendships, storytelling, and entrepreneurship.
Need Staff?: The Challenges of Today and a Staffing Summit Preview to Uncover Solutions
We know that this has been a particularly challenging summer for getting folks to commit to any type of employment and that this is not a new trend in our industry, especially in recent years to fill camp staff positions with qualified persons. The struggle to hire staff for 2021 (and have them show up and stay) was painfully felt in camps across the country. Join us for a preview of the timely and impactful content planned for ACA's Virtual Staffing Summit to address the challenges and collaborate to find solutions..
Kim Aycock, Kimspiration, LLC
Kim Aycock, MST, has several decades of experience developing young people with skills robots are unable to do. While blending the talents of a master teacher with the knowledge of a seasoned camp expert, Kim ignites the learning for varying levels of camp pros worldwide through her interactive & innovative presentations. Kim speaks at regional & national conferences, contributes regularly to Camping Magazine & ACA blogs, and serves as Co-Chair of ACA’s Staff Recruitment and Retention Committee.
Productivity Tips for the Chrome Web Browser and Gmail Quick Parts!
This will include tasks like opening a specific set of pages on a tab or tab group when your web browser is launched, organizing your Favorites Bar, sending a link of highlighted text from Chrome, Incognito Mode, searching from within text, and using ‘Gmail Canned Responses”.
Missy Casner, American Camp Association
Missy Casner is a modern-day Magellan, or rather a “digital voyager,” and loves to automate people's repeatable “stuff.” She works full-time for the American Camp Association as their database administrator and part-time as an adjunct professor for Purdue University. At Purdue she actively teaches part-time in the Departments of Technology Leadership and Innovation as well as the Department of Computer and Information Technology. With over 20 years of experience in both fields, she brings digital automation, efficiency, and savvy to her role at ACA. Missy points to her philosophy of “if its repeatable, its automatable” and “working smarter not harder” as her purpose in the digital and cyberspace revolution currently taking place. Missy is married and has one daughter, who is very active in Girl Scouts, 4-H, the Mayor’s Youth Council, and High School Color Guard. For over 10 years, Missy has been the leader for her daughter’s Girl Scout troop and 4-H club, bringing a plethora of programming and experiences for both groups of youth.