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Marketing Magnetism vs. Communications Charisma
02/28/2024 2:10 PM
Marketing is not communications, and communications is not marketing. Communications is a function of marketing, but the two are not interchangeable. If you’re speechless right now, this session is for you. In short, marketing is education, promotion, the what, the why, and bringing a brand to life. Communications conveys a specific message, is the how, serves as a function of marketing, and its objective is customer engagement. You need them both. Discover the art (and science) of crafting compelling messaging, activating it, and gauging audience response. We’ll have large group and small group discussions on how to comprehend the nuances of both functions and gain actionable strategies to finish up your recruitment season strong and get ready for summer.
Laurie Ehrlich founded Elevate Marketing Strategy in 2021. Utilizing two decades of expertise in digital strategy, content creation, and social media, she builds sustainable and measurable marketing programs for camps, independent schools, and nonprofit organizations. She is a results-driven and creative thinker skilled at building and innovating on ideas, programs, and teams, and is passionate about driving measurable results through key account marketing approaches to build awareness and brand loyalty. Laurie holds a M.B.A. from Fordham’s Gabelli School of Business in New York City and a B.S. from the University of Maryland, College Park.