ACA National Webinar - Business Basics for New Camp Directors 2/25/20

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Tuesday, February 25, 2020 1:00 PM - 2:00 PM   Export to iCalendar Eastern Standard Time

Date: Tuesday, February 25, 2020 1:00 PM - 2:00 PM EASTERN

$39.00 ACA Members, Non-members $74.00

Camp professionals usually come into their roles because they have talent and passion for working with youth and staff. However, the most successful leaders in our industry combine this passion with keen business sense.  But where to even begin? This webinar will provide foundational knowledge for camp leaders so that they can understand how to leverage business tools to impact kids’ lives.

By the end of the webinar participant will learn:

  1. Participants will learn the language around common business tools and how they can be utilized to operate and improve a typical summer camp
  2. Participants will learn how to use data to examine their camp’s performance and make crucial decisions
  3. Participants will learn how to continue their own education around business concepts in order to improve their camp’s performance, relate to other leaders in their organization, and improve their professional confidence.


Sarah Kurtz McKinnon is a management consultant, with a focus in the camping industry. She graduated cum laude from Northwestern University and earned her MBA from the University of Michigan. At UofM, she served as a fellow at the Center for Positive Organizations and co-authored a case study published by the Harvard Business Review. She has been part of the camping industry on a full-time, year-round basis since 2009, including six years as the director of YMCA Camp Al-Gon-Quian. Sarah is the co-founder of The Summer Camp Society (, a community-based professional development group for camp leaders, and is an instructor in the Management and Organizations department at UofM.

PLEASE NOTE: Registration closes at noon Eastern the day of the webinar. Please contact customer service at 800-428-2267 if you have any difficulties registering for this webinar. Webinar log-in information will be sent to registrants before the webinar, with a reminder being sent the day before the webinar. Only individuals who register and participate will be eligible for CECs.

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Additional Information

*Join now and save! If you’ve never been an ACA member before, join for free and receive all the benefits of ACA membership. If you need to renew your membership, we’re glad to help. Go to or call us at 800-428-2267.

Contact Us

For questions or help registering, contact Kim Brosnan,, or 800-428-2267, #314.

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Registration: Individual Registration - ACA National Webinar - Business Basics for New Camp Directors 2/25/20