NE Grand Re-Opening of The American Summer Camp
Online (ACA, New England's Zoom)
Tuesday, May 10, 2022
11:00 AM - 12:00 PM
Export to iCalendar
Eastern Standard Time
Now that the live session date has passed, you can still register to receive the recording, which can be viewed through Friday, June 10, 2022.
The Grand Re-Opening of The American Summer Camp: Innovation During the Covid-19 Pandemic
Leslie Donne, Graduate Student, University of New Hampshire
In 2020, only 18% of summer camps opened, translating into a $16 billion dollar revenue loss, 900,000 lost jobs, and 19.5 million children without camp. However, in 2021, most summer camps opened by modifying operations and programming. This phenomena of innovation has provided a landscape rich in opportunities to identify how the camping industry responds to change and adopts new practices. To identify factors that mediate the success and longevity of camp innovations, a survey built using the Innovation Adoption Behavior Model (IAB) was delivered to camp director’s affiliated with ACA New England. Survey data illustrates how internal and external factors mediate innovation adoption and can be used to inform future decisions in the field.
About the presenter:
Leslie Donne, Graduate Student, University of New Hampshire: Leslie Doone is a graduate student at the University of New Hampshire, getting a masters in recreation management and policy. She also works for UNH's CPARC (Community Parks and Recreation Collaborative) lab, as a consultant for local community programming and building projects. During the summers, she spends her summers in Maine working at camp, most recently as a program director. Interested in how innovation drives progress in organizations, she has spent the last two years studying how the Covid-19 pandemic has affected innovation adoption in the summer industry.