Recorded Webinar - Webinar - Demystifying Google Analytics: Discovering What Really Matters in Your

Member: $39.00
Non-Member: $74.00Your price

Discover what really matters in your digital marketing to grow camper enrollment! Albert Einstein said it best, “Not everything that can be counted counts, and not everything that counts can be counted”. While there are many elements of your marketing execution and internet presence that can be tracked, there are fundamental metrics that every camp needs to focus on to increase enrollment. Whether you’re completely new or an experienced user of Google Analytics, we’ll show you the essentials to leverage this powerful tool. This will help you invest your marketing resources in the right places. You will learn how to maximize return on your efforts based on real data and our extensive experience with other successful camps.

LEARNER OUTCOMES:
By the end of the webinar participant will learn:

1. Understand the common marketing challenges that most summer programs face
2. Analyze benchmark information, to understand how your marketing plan compares
3. Identify and track key metrics for success